Big data is here to stay whether we like it or not – with many companies perhaps not buying into the ‘hype’.
Data is growing at a crazy rate – with 90% of the worlds data being created in the last 2 years http://bit.ly/1r07EKR ! This has led to many opportunities for companies to capitialise on this newfound data and try to leverage it to it’s full potential
Contrary to some people’s opinion on Big Data it is not just for multinational companies. Every organisation can utilise their data to their benefit and according to Ron Miller – a well respected technology journalist: “Every company is a Big Data company, it’s just that some get it and some don’t”. http://bit.ly/1r07EKR
It’s no longer simply a craze folks so if your company hasn’t got a strategy in place I’d certainly recommend you do so as Big Data “promises to change virtually every industry and business function over the next decade” (Davenport, T.H. & Kim, J. 2013).